abstract background

WEBINARS

Digital Crew conducted several webinars over the last few months on Chinese and Indian markets and how western companies can launch into these countries. From the legal requirements to the digital scenario and from the internal management to the localized marketing, experts talk about how you can scale your business in China and India.


1. Why Savvy Brands are Targeting Asian Americans & How You Can Too Using Online Platforms

Join us to analyse why savvy brands are targeting Asian Americans & how you can too using online platforms with Anita Lee (General Manager, Digital Crew) and Christina Jang-Lee (Influencer, J’adore Christina) as the speakers on the panel.

What you’ll learn from this webinar:
– Understanding Asian-American/Asian-Canadian culture and market potential
– Which online platforms to use to target the Asian-American/Asian-Canadian market
– Determining the scope across education, fashion, real estate, and luxury goods industries

Watch the webinar:


2. The Surefire Way to Reach China Cross-Border E-consumers

Experts from iPinYou, Tmall and Digital Crew will share their insights on

– Understand Cross-Border e-commence landscape in China
– How to leverage integrated digital marketing to target Chinese consumers in the new normal? 
– How to set up Tmall stores and operate business on the world’s largest e-commerce marketplace?
– How to utilize data collected from Tmall to improve your overall programmatic advertising strategy?

Watch the webinar:

Download the presentation deck.


3. India – The Land of Opportunities for Australian Brands

What you’ll learn from this webinar:
– Things to consider when you enter Indian Market
– Digital Landscape in India
– How to localize your content and not just translate
– How to launch your product on E-commerce
– How to connect to Indian consumers

Download the presentation deck.


4. How to target Australian-Chinese using Google, Facebook and WeChat

What you’ll learn from this webinar: 
– Which are the best channels
– How to localise your content and not just translate
– How to launch your Chinese website 
– WeChat for B2B and B2C businesses

Watch the webinar:

Download the presentation deck.


5. Little Red Book App: Live Streaming

What you’ll learn from this webinar: 
– How to run a Red campaign effectively
– What is ‘Brand Partner Platform’ feature?
– Marketing costs & strategies
– Successful campaign stories

Watch the webinar:

Download the presentation deck.


6. Scale your Business in China

What you’ll learn from this webinar:
– China now, why?
– Mainland China or Hong Kong?
– The cultural pot after the death of the joint ventures system
– Do you know what? I copied your trademark in China
– Digital Trends and Platforms in China
– Branding across platforms
– Is Baidu still important?
– Advertise on Youdao, Meituan, Mafengwo, Douyin, etc

Watch the webinar:

Download the presentation deck.


7. Launch your Business in China

What you’ll learn from this webinar: 
– Why to consider China at this hour?
– Different company structures according to the new foreign investment law
– HR management to manage your business in China
– IP and Trademark in China and moreā€¦

Watch the 3rd June 2020 webinar:

Watch the 20th May 2020 webinar:

Download the presentation deck.

Get in Touch

We love helping Indian and Middle Eastern brands expand into China



Our Partners