Certain new consumption trends (as of 2021, these trends have penetrated 91.4% of the market) focus on social channels & niche segmentation to meet the customers’ personalized needs. Check out this video to better understand these trends.

New Consumption Trends In China 2022

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Despite the fact that no other super app model has been able to make significant inroads in the country, Tata officials have emphasized that the business believes their super app offering has what it takes to thrive. Let’s look at the reasons why in this video.

Tata Neu – The new Super App in India

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Bilibili differs from other video-sharing platforms such as iQiyi, Youku, and Tencent Video in that, the Bilibili marketing strategy concentrates on ACG (anime, comics, and games) content. Check out video to know more.

Bilibili Marketing Strategy For Businesses | Digital Crew

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It’s apparent that Chinese consumers engage with a plethora of search engines, e-commerce platforms/marketplaces, and social apps as they progress from awareness to choice stage.

Check out this video to know more.

Consumer Path To Purchase China 2022 | Digital Crew

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Reaching Chinese students through digital marketing recruitment efforts, however, can be difficult. This is due to the country's internet limitations, use of higher education brokers, and other cultural barriers.

But, recruiting Chinese students doesn’t have to be too complicated. Let’s cover certain aspects of marketing to Chinese students

How To Successfully Attract Chinese Students To Your University

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GEN Z in China is a generation without a standard role model. There is no longer a ‘template’ for their aspirations. If there is no template for success, what does GEN Z aspire to be?

In this video, we look at China's truly global generation.

Meet the Chinese consumer of 2022 Gen Z

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The Asian NFT marketplace is booming, and there is a lot of money and billions of people waiting to enter this market. According to experts, NFT adoption in the East is on track to outpace that in the West.

Watch this video to know more about how your business can successfully and securely move into the Asian NFT space.

The Asian NFT Marketplace

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One of the most significant contrasts between Japanese customers and an existing American customer base is culture, which can frequently cause difficulties in getting into the market.
Understanding what Japanese clients expect when selecting a product is one of the most effective things a company can do to help bridge the cultural gap.

The Japanese Consumer Top 5 Expectations In 2022

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Despite all of the post-pandemic uncertainties, one thing is for sure: China will remain the engine driving global consumption growth. Here's why.

The Chinese Consumer Behaviour Key Insights For 2022

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