Tata Neu, the much-touted super app, has proven to be an instant hit with Indian customers and is currently ranked high on the list of most downloaded apps.
In just four days following the launch:
1)The super app surged to second position on App Annie’s list of the most downloaded apps in the country across segments on Google Play, trailing social e-commerce app Meesho.
2) It has received approximately 2.2 million downloads.
Tata Digital Group’s super-app seamlessly integrates product commerce, service commerce, and financial services into a consumer-first, future-ready, integrated experience. Here are some key points you should be aware of.
Everyone Is Welcome
BigBasket, 1mg, Croma, AirAsia, IHCL, Qmin, Starbucks, Tata Cliq, Tata Play, and Westside are among the Tata-owned brands featured on the super app. In addition to the present brands on its super app, the Tatas intend to add Vistara, Air India, Titan, Tanishq, and Tata Motors to Tata Neu in the near future.
The $103 billion company is also trying to expand its loyalty program, known as Tata NeuPass (described below), to include services outside of the company’s empire.
The app, which was released early this month, is an idealistic attempt by the local behemoth to bring together group businesses in a way that makes sense and is engaging to the customers.
How It Works
Tata Neu is loaded with features that will provide its customers with financial services, bill payment services, E-Commerce services such as food, fashion, beauty, electronics, and more. You may also book hotel rooms and movie tickets.
When you click on one of these features, the app will take you to Tata’s cross-linked apps. Tata Neu would bring together a variety of Tata Group services. In other words, users of Tata Neu will have access to all Tata services, where one tap would take you to BigBasket, pharmacy firm 1mg, electronics retailing company Croma, Tata’s eCommerce site, Tata Cliq, and more.
Financial & Payment Services
Tata Neu allows customers to earn rewards on all credit card purchases while also gaining immediate access to cash such as personal loans and credit lines. It also enables individuals to preserve their assets and develop their wealth with personalized insurance plans designed just for them. It’s also never been easier to pay your bills.
NeuPass & NeuCoins
NeuCoins are the rewards that customers receive when they use the Tata Neu app, website, or shop at any brand store or hotel. They can then use their NeuCoins to make future purchases. 1 NeuCoin is worth 1 rupee, and there are no restrictions on how many can be earned or used.
NeuPass is an upcoming premium membership service by Tata Neu that grants its customers many special benefits with Tata businesses. It entitles members to a minimum of 5% extra NeuCoins when they shop on the app, as well as other incentives that will be revealed soon.
‘Neu’ Things You Can Do
• Use NeuCoins, cards, UPI, EMI, and other payment methods to make payments across numerous Tata brand applications, websites, and in-store
• Scan and pay via QR code at any merchant of your choice. Be it local stores, theatres, chemists or any store, scan every QR code and transact with Tata Pay UPI
• Track and conveniently pay your electricity, mobile, DTH, broadband bills, recharges and more, all in one go
• Send money to a friend, family member or any of your contacts directly to their bank account from your bank account, using Tata Pay UPI
In addition to these features, Tata has launched it’s in house digital magazine called “Stories”. It publishes lifestyle-focused articles and videos of comparable quality to prominent publications. It aims to entertain, educate, and inspire readers. Its high-quality content speaks for itself, as it is now focused on the themes of technology, fashion, gastronomy, and travel.
A Bright ’Neu’ Future
As of October 25, 2021, Tata Sons Ltd has already invested $2 billion. Tata Digital has estimated that the digital identity today is worth roughly $18 billion.
Attractive deals and offers are certain to follow in the aftermath of a great app. Individuals’ attention will be heightened when this occurs. It will focus on the features of the Tata Neu app, all of the services it offers, what deals and offers are available, and how to use the app to get the most out of all of its bells and whistles.
One of these will be the Tata Neu Referral code, which will provide you a reward for introducing the Tata Neu app to a family member or friend. You will also be rewarded if they use your referral link to download and login into the app. Tata Neu plans to offer loyalty programs across all of the brands offered on the app.
In Closing
Many Indian companies, like Facebook and Google-backed Jio Platforms, payments giant Paytm, and ride-hailing service Ola, have sought to integrate multiple offerings in their apps with limited success.
Despite the fact that no other super app model has been able to make significant inroads in the country, Tata officials have emphasized that the business believes their super app offering has what it takes to thrive.
With our proprietary targeting methods & marketing strategies, Digital Crew, an Indian marketing agency, can help businesses of all sizes drive results on this latest super app. Get in touch with us to know more.
